Henry Blodget is the former head of Internet research at Merrill Lynch. (Background: once upon a time there was something called Internet research. And once upon a time there was something called Merrill Lynch). NY Attorney General Eliot Spitzer convicted Blodget of touting stocks in public while sending emails disparaging those same securities. Spitzer was later thrown out of office after his foes revealed him to be “Client 9” in an expensive Wall St. prostitution ring. Both men are now exiled from their former professions and both have become media entrepreneurs. Blodget now leads Business Insider and last night presented a very good piece of research on the growth of mobile to a conference in San Francisco. Towards the end, he describes Draw Something, a game app that has created a buzz around here. Blodget argued that Draw Something, by a startup called OMGPOP, reveals just how explosive the combination of mobile, social, and games can be. He reminded us that Draw Something launched just six weeks ago.
- It has since been downloaded 20 million+ times. It is the #1 app in 79 countries. It has 12m daily users and generates $100,000 of revenue daily for a small team in New York.
- Users are highly engaged. They drew 3 drawings per second on Feb 12. Two weeks later, they drew 100 times that: 333 drawings per second. 10 days later, it was up to 3,000 drawings per second. Users bring in other users, who bring in even more users. This is what viral growth now looks like on global, Internet scale — and stories like this are about to become fairly common.
- The resulting growth rate is unhinged. It tool AOL nine years to acquire 1 million users. It took Facebook nine months to earn its first million users. Draw Something did it in nine days.
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